Tip #1: Highlight main app featuresĪ short app description should deliver a value proposition to your potential users in a clear and unique way. Keep reading to explore pro tips for mastering the subtle art of creating short descriptions for Android apps. This perfectly describes the task of writing a short description. Google Play App Short Description: ASO Tips to Boost Conversions & InstallsĪnton Chekhov once wrote: “Brevity is the sister of talent”. Sweet and short messages deliver a clear message and encourage users to read further. Music & Audio apps enter the competition for keywords like “music app”, “podcasts”, “audiobooks”, “playlists”, “free music”: Source: Play MarketĪs we see, writing short descriptions is a no-brainer and doesn’t require much creativity. Note that they also include valuable keywords to app titles. Not only do they highlight core features, but also set clear expectations of results of video editing with their apps. Vital keywords for these apps are “video editor”, “video maker”, “effects for video”, “animator”. Video players & editors approach the task pretty much the same way: Source: Play Market These publishers keep their descriptions simple and focus on key features. Great examples of short descriptions in the entertainment category: Source: Play MarketĬlearly, these apps are aiming to be relevant for keywords “TV shows”, “films”, “movies”, “news”, “live sports”, “stream shows”. Take advantage of App Store Optimization solutions to ease the process and overview competitors’ metadata like app title, icons, descriptions, screenshots, preview videos and feature graphics conveniently in one place. Since app publishers usually localize their apps’ description for various markets and languages, this task is not as easy as it seems. To create a well-performing short app description, start with competitive analysis and positioning study. Exclude emojis, non-standard characters, and symbols.Do not use superlatives, testimonials, or promo materials.Update to reflect the latest app version.Store listing page, Featured Apps, Editors’ Choice 80 characters, including spaces and special symbols Visit Play Console Help Center to explore up-to-date Google Play Store description guidelines for preview assets. Play Store provides a detailed list of recommendations and guidelines for a short description to be accepted, such as avoiding capitalization, emojis, repeated punctuation, call-to-actions, accolades, price and promotional information, stats that imply store performance, or user testimonials. Google Play Store Short Description: Length & Content RequirementsĪ short description must be 80 characters long including spaces and symbols. Thus, to convey a consistent message, these elements must be aligned to a central app idea, while also not duplicate each other. It complements the app title and appears near other store listing preview assets like app icons, developer name, performance metrics, screenshots, and install button. The Google Play store short app description is a brief summary outlining core values of a mobile app or game and is one of the first things users see on your app’s product page. Short Description for Google Play Store: Best Practices and Expert Tips Let’s dive deeper into new guidelines and best practices for each of them. Google Play Console functionality allows for adding short and long app descriptions. We’ve also included top-performing examples from the Play Store, pro tips, and highlighted software solutions to help app developers optimize their store listing pages. Since app descriptions are among the most important Google algorithm ranking factors, we’ve decided to share SplitMetrics’ best practices for crafting impactful copies. The constant need to balance between catching user attention and keeping up with Google Play algorithm updates makes the task of perfecting app preview assets more intricate for mobile marketers. At the same time, it takes users less than 10 seconds to take action on the store listing pages for games, lifestyle, and social networking apps. Google Play average time on page is 14 seconds.
0 Comments
Leave a Reply. |